Showcasing a bright and fun personality while maintaining professionalism
ABOUT THE PROJECT
Kimberly Murphree is a real estate agent with over two decades of experience in the industry and while that makes her an expert agent, she believes it should never remove the fun. She had developed a motto on how she conducts her business many years ago and lives by those “three simple rules” in life and while working with clients each day: work hard, have fun and be good to people.
Dryer Creative was hired to highlight Kimberly’s big personality in her branding while maintaining a professional, clear, and concise design presentation.
Kimberly had sourced phenomenal professional photography which gave me the ammunition needed to bring her three values to life in a graphical presentation. I was able to pull photos that spoke to her tagline which was stylized using three circles as Kimberly was very clear that she wanted to avoid straight and boxy lines whenever possible.
Another core understanding in this project was the necessity to avoid traditional industry colors but keeping a bold palette. Since Kimberly’s logo had been designed several years back, I was able to simply add a third color to the mix which was a bold purple as it accented the darker teal and lime green nicely.
The website was the final piece to this project, and I engaged Amy Gelfand with Gelfand Design for the development. We were able to utilize the core branding, graphical elements, font styling and the professional photography to really bring Kimberly’s personality to life. Copywriting was key for a good user experience along with a fully functioning IDX integration and visually appealing blog.
- Website Design & Development
- Stationary Package Design
- Business Cards
- Pocket Folder
- Brochure Design
- Special Event Materials
- Additional Design for Digital and Print Marketing
Katie Dryer is the designer you want on your team to give you the edge and make yourself shine. When she recreated my brand, I was so impressed with her modern design and fresh ideas. Katie is up to speed on the latest trends and styles, and it shows in all her work. Her attention to detail and creative use of words brought it all together with a succinct message that showcases who I am and what I do. She is resilient at keeping you focused and on task and was right there to reel me in and give me the constructive criticism I needed. Katie Dryer is an asset to any business, easy to work with and an all-around great person. She does all my design work and I refer her to everyone I know. When you work with Katie, you're working with a pro!